Virtual reality specialist Visualise has developed a series of 360 degree virtual reality clips at Heathrow Airport to see how advertising affects travellers.
April 4, 2016
Written by: Linda Fox
The clips are to be used by the sales force of outdoor advertising firm JCDecaux to show how powerful advertising can be at different stages of the traveller journey – check-in, departures, arrivals.
The “i-Explore” clips, which can be viewed on YouTube or via Samsung Gear VR headsets, also show how passengers feel at the different stages and what works best from an advertising point of view, based on JCDecaux research.
One example is the change of mindset of travellers to feeling more relaxed once they have checked in and are through security. Another is how they feel on arrival – looking forward to getting home perhaps or, excited about visiting a destination.
The partnership is interesting as a demonstration of how virtual reality can be of use in the business-to-business travel world. Most examples to now, including a Qantas inflight entertainment project, Las Vegas app, Marriott Hotels and Virgin Atlantic’s immersive digital adventure have been B2C use cases.
The Visualise “i-Explore” clips also use binaural audio (more on that here) to make what is happening around sound as real as possible.
Photograph: Virtual reality headset image via Shutterstock.