In a first for the 91-year-old magazine, The New Yorker is looking at Manhattan through the screen of your tablet or smartphone, thanks to augmented reality.
May 8, 2016
Written by: Claire Reilly
After 91 years in print, The New Yorker is leaping into the future with an augmented reality cover on this week’s issue.
Created by artist Christoph Niemann for the magazine’s annual Innovators Issue, the simple yellow and black cover comes to life when viewed through a tablet or a smartphone, turning into a three-dimensional animation that lifts off the page.
It’s a first for the magazine, with Niemann describing the animation as like “stepping through a mirror.”
“If you create a world on paper, you create a window,” he said in The New Yorker cover story. “Usually, you just break the surface with your mind, but you always have the feeling of: What if you could step into that world or if something could come out of it?”
You’ll need to download a dedicated AR app to view the “On the Go” artwork, but it certainly beats standing in a cramped carriage during rush hour.