Watch: Video shows first glimpse of Snapchat – New Camera Glasses
An official video on YouTube revealed for the first time messaging application Snapchat sunglasses which can record short videos, a product they were reportedly working on for past few years to give tough competition to Google in the ‘wearables’ market.
The video was initially leaked on the internet, according to Business Insider, which showed a man wearing black coloured glasses with a small ring shaped camera attached to the frame which flashed lights while recording.
The leaked video was removed by Snapchat citing copyright violation. However BI published a screengrab from the video.
But at around noon on Saturday, Snapchat wrote a detailed news blog on the new product and also released the video officially.
Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories,” Snapchat wrote in its blog.
“Spectacles connect directly to Snapchat via Bluetooth or Wi-Fi and transfer your Memories directly into the app in our brand new circular video format. Circular video plays full screen on any device, in any orientation, and captures the human perspective with a 115 degree field of view. We can’t wait for you to see it!” the statement said.
Snapchat video sunglasses, reportedly called as ‘spectacles’, will be available for purchase this fall, the company’s CEO Evan Spiegel had told the Wall Street Journal in an interview on Friday.
It will be a ‘one-size-fit-all’ issue with a 115-degree-angle lens and the output will be ‘circular, more like human vision’, Spiegel told WSJ.
According to reports it can record up to 10 seconds of video and will be available in three colours – black, teak and coral. It may cost around Rs 8670 ($129.99).
According to a Tech Crunch report, Snapchat has hired developers from major augmented reality groups like Microsoft’s HoloLens, PTC’s (formerly Qualcomm’s) Vuforia and eye-tracking tech maker Eyefluence to make Snapchat’s pair of “smart” glasses.
The company showed interest when Google launched Glass. Snapchat later bought Vergence Labs, which produced a pair of glasses equipped with an embedded camera for $15 million in March 2014.
Snapchat soon bought Scan.me for $50 million, a QR code-scanning/creating technology that would later manifest itself it the company’s Snaptags feature.