InContext Solutions, a global leader in virtual reality (VR) solutions for retailers and manufacturers, announced today that it is working with Intel to develop best-in-class VR solutions that continue to meet the changing needs of the retail ecosystem.
Combining Intel’s technologies with ShopperMX™, InContext’s proprietary enterprise software-as-a-service (SaaS) VR platform, the companies will collaborate to develop innovative VR hardware and software for retail.
“We have long been a leader in web-based VR, but with Intel’s world-class technology expertise we can push the boundaries of our product portfolio,” said Mark Hardy, CEO of InContext Solutions. “For instance, through ShopperMX we have helped global manufacturers create multiple new shelf layouts, validate them with real shopper data and then bring the winning concept to market with help from our ShopperMX Mobile app. With this collaboration, we will be able to design our VR platform to include new features and functionality for the latest technology coming out across all devices.”
The convergence of InContext’s ShopperMX software with Intel’s technology will result in solutions that support the retail space and its evolving needs. This includes creating optimal shopper experiences that reduce risk and improve the bottom line as well as significantly minimizing the cost and time associated with the retail innovation cycle.
“Intel believes virtual reality has great potential to disrupt retail and manufacturing, and InContext’s platform has demonstrated the value VR and merged reality can provide to those industries,” said Joe D. Jensen, vice president of the Internet of Things Group and general manager of the Retail Solutions division at Intel Corp. “We’re pleased to enter this relationship to bring best-in-class VR to market.”
About InContext Solutions
InContext Solutions is the global leader in enterprise virtual reality (VR) shopping and retail solutions, allowing manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment. Use of InContext’s ShopperMX™ platform delivers substantial cost savings and reduces capital expenditures by allowing clients to test and evaluate ideas in the VR store environment—as opposed to doing so in physical stores—while reducing competitive visibility. Visit www.incontextsolutions.com.