Wednesday , 29 March 2017
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Chinese VR market is growing by the minute, can US be still in the game?

Chinese VR market will be huge

Chinese VR market IamVR Virtual Reality Virtual Reality

I spent the last 2 weeks traveling in China visiting VR companies and attending the annual China Joy conference. China has a very active VR ecosystem with a lot to learn but I came away with a clear key thesis:

‘China will be a major first market for VR. High-end VR adoption in China will be primarily driven by VR arcades. Partnerships with real estate developers will accelerate the build out of these arcades.’

This thesis works in China but will likely not apply elsewhere due to infrastructure and cultural features unique to the Chinese market. There were several takeaways that lead to this conclusion.

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